According to the Shanghai Diamond exchange to the latest information show that in just the past 2009 years, Red China has replaced Japan as the world’s second largest diamond consumer after the United States. diamond consumption has become . very important consumer ingestion content, but also more and more people are increasing the value of the diamond as an investment tool But, you know when you dig one 100 one M kwai to bargain a diamond ring, when, how much? value can be as diamonds, “a forever popular” it? industry to give you the reply is, probably only 30,000 kwai insurance premium rate as high as 300% diamond

Although most people already know to buy diamond watch 4C, but the process of purchasing diamond are still found to this phenomenon: 4C level the same ring, but there is a huge damage difference. With a clarity, colour and cut the same BASIC level of prime ring of XXX subsection diamond ring, for example, damage from three or four one thousand dollar to one or two M dollars, which suddenly did not make the measure choice .

In this regard, “and love on” Mr. diamond Outlet chapter explains, diamond and gold, like their own, and not because it? is where the production, which the company produced, who have cut the damage difference, “from the world any of the beginning of diamond from the rough material into a bare after drilling, no expert can not say it’s origin, that is not producing characteristic of the diamond “He said,” so the diamond is an international measure products, but also International ‘class of financial’ exchange of tools. ”

“To ring, for example, its ex-factory damage from two parts: the bare diamond and ring attention Bare diamond prices determined by international damage list, and quit care, no matter what brand, common warning attention The cost of five hundred kwai

The secret prevarication in the damage of diamond to be processed into jewellery after the premium In the jewellery industry, there is such a hidden rule: If a general brand, diamond retail damage increase rate is 350%; line if the International brand, the retail damage of diamond increase the rate of up to 500% ~ 700%.

Ice-breaking cyberspace the situation gradually

With diamonds, why the difference so much? “And love on” Mr. diamond Outlet chapter opened for us the secret of which: One diamond consumption is still very opaque, and consumer do not know enough on the diamond; Second, the diamond industry is an emerging industry, competition is not sufficient; tierce is due to the traditional the characteristic of the diamond distribution channels

“Now the general regulation of the domestic diamond sales and the shape is the diamond mall department shop gross revenue are in the form of articulatio venture, a promenade that they are not receiving, and processing of diamond not only sell the factory, so we need a middleman, which is all the diamond brand.” If the diamond processing plant to 2,500 kwai from the factory, marque with at least 4 times the price, also the damage is 10,000 kwai on the promenade gross gross revenue market gross revenue take to extract 25% ~ 30%, or 2,500 kwai to 3,000 kwai while marque are earned 4,500 kwai ~ 5,000 kwai

Because of these underlying causes, traditional jeweller only way to take the high increase rate, so there has been jewellery industry, “three years is not open, open to eat three” argument

However, the diamond online gross revenue land site seem to have become the first tear net Huokou forces. As the reduction of intermediate links, and saved a flock of shop costs, labor costs, marque promotion costs, the net purchase damage of diamond transmission channel can be lower berth than the traditional 40% to 60%.